Ed Sheeran is right. Ending poverty in Africa will take more than a song

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Popstar Ed Sheeran says he did not want to feature on the 40th anniversary re-release of Band Aid’s ‘Do They Know It’s Christmas?’ Andrea Kazindra wonders why it takes a rock star to get us talking about aid to Africa

The media has leapt upon comments made on social media by singer Ed Sheeran, who is refusing to add his endorsement to the latest Band Aid single ‘Do they know it’s Christmas?’.

Yet Ed is just one of many people who have expressed concerns about the old-fashioned approach to aid for Africa without gaining any real reaction from the media or public. So just like it took Bob Geldof to spark the conversation back in 1984, do we need another rock star to ignite a revolution in how we support the most vulnerable across the world?