Should Christians spend $20m advertising Jesus during Superbowl? Absolutely!
By 
Gareth Russell2023-02-10T12:52:00
The $20 million ‘He Gets Us’ Superbowl ad is the largest advertising spend by a religious group in history. It’s an alabaster jar-like sacrifice, says Gareth Russell, and completely necessary if we want to reach a generation of people who have never been to church
The American Super Bowl is famously hallowed ground for advertising agencies. In 2021, an estimated $545 million was spent on in-game adverts during the showcase event. With millions of eyeballs guaranteed, brands vie for prime spots to sell their wares and raise their profile.
But this year, jostling for attention among the latest iPhone or Tesla ads is a message a little closer to home for Christians.
He gets us. Jesus gets us.
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