Millions saw an advert for Jesus at the Superbowl. So why are Christians upset?

Communicating the Gospel in 60 seconds was always going to be a tricky task, says Sam Hailes. Did the He Gets Us campaign miss the mark on repentance? Was it a colossal waste of money? Or was its message of grace, one our culture desperately needs to hear?

What you’re about to say will be broadcast to millions of people, mainly non-Christians. Public perception of religious people like you is at an all time low. So make sure your comments are gracious. But careful to ensure they’re also full of truth. Don’t give in to the secular mindset that pervades this TV show. Don’t hide your light. Say something of worth. What you say must be relevant to the conversation you’ve been invited to take part in. Respect that. But get the gospel message in too! Be a good ambassador for Christ. Your opportunity will last no longer than 15 seconds. 

These were some of the thoughts running through my anxious mind in the hours (and days) leading up to a brief TV appearance.