‘He is risen!’ – so what? Why your church’s Easter advertising may need a rethink

In a post-Christian society, common church phrases such as ‘He is risen!’ are unlikely to mean much. Rev Peter Crumpler suggests an alternative way churches can communicate Easter truth this week 

‘Christ is risen!’ declares the invitation from a local church that dropped through my letter box.

‘By His Grace,’ ‘Amazing Love’ and ‘Hope is Here’ were among the headlines in a leaflet offering me ideas for my Easter publicity.

But what do any of these mean to the increasing number of people in our post-Christian society who know very little about the Easter story?