3 ways to ensure your carol service is not a waste of time

Christmas is the time of year when people who never usually attend a Sunday service suddenly stream through the doors. But how can we ensure that at least some of them come back again? Derek Hughes offers his top tips

Christmas is the biggest outreach opportunity of the year. Or is it? Most churches see a huge increase in people attending Christmas events, but almost none come back the following Sunday.

Does this mean Christmas outreach is a waste of time? Are we doing it wrong, or do we need to rethink our success metrics? Perhaps we can find the answers if we stop thinking about ourselves and, instead, consider the visitors who come through our doors.