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A faith movement that has quietly built daily prayer and habit-building rhythms for believers across the United States is preparing to launch in Europe, with the United Kingdom marking its first stop this October 2026. At the heart of the expansion is the Branch to Hope app, a daily companion designed to help people live out the Fruit of the Spirit one small habit at a time.
Rooted in Galatians 5:22–23, Branch to Hope centres on a simple conviction: that one intentional moment with God can change everything. Its “Wear the Color. Walk the Word.™” rhythm pairs a Color of the Day with a specific fruit of the Spirit, love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control, turning an ancient scripture into a daily, practical habit.
A Daily Companion for Prayer and Growth
The app is where that rhythm comes to life. Each day, users are met with a 1:11 Pause + Pray notification, a gentle nudge to stop and unite in prayer at 1:11pm, a small but deliberate interruption in a busy day. Alongside it sits a Scripture Whisper, a verse chosen to align with that day’s reflection, and a Mini-Message of Encouragement offering a quick dose of truth to lift and motivate. The Color of the Day Challenge then invites users to creatively live out that day’s fruit of the Spirit, whether through a colour worn, a photo shared, or a habit practised.
Together, these features are designed not as isolated devotional content but as a daily rhythm: begin the day with purpose, pause at 1:11, and end the day having grown. It’s a model that has resonated with families, churches, schools and individuals looking for something more sustainable than a one-off devotional, a habit they can return to every day.
Why the UK, Why Now
Following sustained engagement in the US and growing interest from further afield, Branch to Hope’s leadership felt the time was right to bring the app, and the wider movement, to European audiences, starting with the UK.
“Our mission is simple: To help people intentionally live out the Fruit of the Spirit every day through practical habits rooted in God’s Word,” says Bobbie Cox, founder of Branch to Hope.
She adds: “The app is where the movement really comes alive day to day. When someone gets that 1:11 prayer nudge or opens their Scripture Whisper in the morning, we want them to feel like a friend just reached out, reminding them that growth doesn’t happen all at once, it happens one small, faithful habit at a time.”
A Shop in Your Pocket
The app isn’t limited to devotional content. It also carries the Branch to Hope shop, giving users the ability to browse and buy the brand’s range of modern spiritual products, from candles and totes to apparel and devotional books, directly from their phone or tablet, whenever inspiration strikes. For UK users, this means the shop’s September launch
and the app’s daily rhythms arrive as one connected experience, rather than two separate offerings.
Growing a Movement, One Habit at a Time
For a movement built on the belief that “new habits create change,” the app is the clearest expression of that promise, turning Scripture into a daily practice rather than a once-a-week read. As the UK becomes part of that story this autumn, Branch to Hope hopes many more will discover that a single daily pause can be the start of lasting change.
Download the Branch to Hope app on the App Store or Google Play or learn more at branchtohope.app
