The Christmas adverts have arrived! Here are 7 thoughts for Christians to ponder

This year’s Christmas ads cover a myriad of emotions from joy to heartache, says Tim Bechervaise. From the controversial M&S offering to Shelter’s heartbreaking reminder that all is not sparkly and bright for everyone this festive season, here’s his analysis of what Christians can learn from them

It’s quite the paradox. When adverts appear on TV, we tend to make a cuppa, or at least hit mute. But come early November and the festive ads appear, suddenly they’re the hot topic of conversation and it’s deemed acceptable to talk Christmas.

But beyond buying the stuff on show, what else can be gleaned from this year’s ads?