Only 5 per cent of UK population love the Bible. We need to get serious about evangelism

Following the news that just 5 per cent of the population are 'Bible-loving', Bible Society has created seven other spiritual types (such as 'Bible Nostalgic' and 'Bible Indifferent') to indicate various attitudes to scripture that are prevalent in the UK today. But Gavin Ashenden is sceptical as to whether these new personas will help the Church turn the tide of unbelief