fleshandblood is a two-year initiative that aims to increase the number of donors in the UK.

It’s supported by organisations such as the Church of England, Greenbelt and the Methodist Church and is the first time the NHS has worked alongside the Church on a national campaign.

Rt Rev James Newcome, lead bishop on healthcare for the Church of England, said, ‘Christians have a mandate to heal, motivated by compassion, mercy, knowledge and ability. Extending our understanding of the central Christian themes of generosity and stewardship to include blood and organ donation has the potential to tangibly transform the giver and the receiver.’

Each year in the UK, 225,000 extra blood donors are needed, and more than 1,000 people die waiting for an organ transplant.

Bishop Newcome added, ‘Being willing to give our time, money and gifts is a significant aspect of our stewardship of what we have received.

But this applies just as much to the blood that flows in our veins, and the organs that are such an intrinsic part of our bodies.’

Find out more at fleshandblood.org