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York couple offers Pope $1m charity donation to go vegan for Lent

A couple from York have challenged Pope Francis to become vegan during Lent this year in return for a donation of $1m (£771,405) to the charity of his choice.

Jane Land and Matthew Glove are the founders of Veganuary and their latest project, Million Dollar Vegan, has received backing from a number of celebrities including Paul McCartney and Manchester United footballer Chris Smalling.

The face of the campaign is twelve-year-old American animal rights and environmental campaigner Genesis Butler.


The letter, signed by the youngster to the pontiff, reads: "As we approach the period of Lent - a season of reflection and hope - I write to you today with the utmost respect and appreciation for your speaking out on climate change, habitat loss and pollution, and for reminding the world that Earth is a home we all share.

"In your encyclical letter, Laudato si', you stated that every effort to protect and improve our world will involve changes in lifestyle, production and consumption. I agree with all my heart and seek your support in tackling one of the largest underlying causes of the problems we face: animal agriculture.


"Your Holiness, we must act. Moving towards a plant-based diet will have substantial environmental benefits. It will protect our land, trees, oceans and air, and help feed the world's most vulnerable.

Nearly 30,000 people have signed a petition calling for the pope to accept the challenge and go vegan from 6th March - 18th April.

The Vatican is yet to respond.

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